Description
- The term ‘retail sales by ownership’ refers to the basic system or basic format of doing business. In India, around 12 million retail outlets are covered under this format. Under this format, proprietor is responsible for the success and failure of the store. Considering the fact, appraise the different types of retail institution by ownership and also bring about for a company named Papa John’s what format must be taken and why do you believe this format would do justice?
- Non-store retailing is the selling of goods and services outside the confines of a retail facility. It is a generic term describing retailing taking place outside of shops and stores (that is, off the premises of fixed retail locations and of markets stands). Observing the given situation, distinguish the different types of Non – Store based Retail Strategy Mix & Non – Traditional Retailing. Also, identify which type of non-store-based retail strategy should be adapted by D2C Brands such as Sugar Cosmetics, Boat, Nykaa, etc,
- Price is the most important factor, which generates revenue, while other factors in marketing mix represents cost.
- 3.a) The retail price is the price that the customers pay for the final product that is sold. These customers do not buy the product to sell it onwards. They buy the product to use it. Demonstrating the given situation, bring about the factors affecting retail price strategy?
- 3.b) In today’s competitive retail market, it is more important than ever for retailers to have a clear and well-defined pricing strategy. Developing the concept, bring about the different types of Retail Pricing strategy? Also, bring about which retail pricing strategy is visible in the Croma Electronics showroom selling Television Sets?
